Creating your own webshop can be as easy or as hard as you want it to be. Creating consistent branding however, is tricky.
You could use the pictures your suppliers offers, and to be fair, I still do that sometimes. They might be exactly what you're looking for, perfect for your branding and they showcase the products very clearly. Why wouldn't you use them?
However, not every supplier provides you with clear pictures. If they don't suit your style or they don't showcase the items correctly, you might wanna do it yourself.
Step one: Define your style
At House of Bones we offer clothing and accessories with a rock 'n roll look, yet they are sophisticated. That's exactly the story I want to tell in my pictures.
Having trouble defining yours? Ask your clients on Instagram to define your style in one word. Ask your family, your friends,... Does this align with your ambition?
If defining your own style is hard for you, I recommend looking up Marketing courses. They really go through the process of Marketing step by step. It seems very logical, but it's good to take a step back and go into detail about certain aspects. Keep your notebook close because I'm sure you'll get a lot of ideas!
I recommend looking at Udemy for good (cheap) courses to get you started.
I took the Social Media Marketing - Content Marketing Masterclass 2021 by Mark Timberlake
Step two: Look for inspiration and examples
Take a look at your favorite webshops and competitors. Does their style align with yours? How will you do better?
Also look for photographers and editorial shoots to create a mood board of examples.
I love to use Pinterest to look for inspiration and save ideas for later.
Take a look at House of Bones' Pinterest for some inspiration.
Step three: User experience
Before you start taking pictures it's very important to decide how your pictures need to look for your website.
- Will you post the pictures in a square format or portrait format?
- Do you want to remove the background and replace it while editing?
- How does your customer visit your website? Mobile or Desktop? Are your pictures optimized for them?
User Experience (UX) and User Interface Design (UI) are an entire world to discover. This is crucial for your website to guide the customer through your ideal funnel.
I can recommend these courses if you want to dive into these subjects:
UX Fundamentals by Joe Natoli
UX Design Master Course by Joe Natoli
Author: Britt Van Damme for House of Bones - 2021