Proud Pink Hairdye by Attitude

Proud is a tribute to everyone who fought for the right to love and be loved, and to be proud of who they are. A heavily pigmented UV shade: bright bubblegum pink in daylight, glowing under blacklight.

No peroxide, no PPD, no ammonia, just intense pigment in a nourishing formula that looks after your hair while it does the work. Vegan, cruelty-free, and made in the Netherlands with the alternative community. Best on pre-bleached hair, where it turns properly vivid, with a subtler tint on darker hair, and it fades out into a soft pastel pink. Mix it with UV shade Rebel Red for a pink with a red undertone that still lights up under blacklight.

• Semi-permanent hair dye, bright bubblegum pink result
• UV reactive, glows under blacklight
• Lasts 4 to 8 weeks and fades to pastel pink
• Best on pre-bleached hair, subtle tint on darker hair
• Free from peroxide, PPD and ammonia
• Nourishing formula with high pigmentation
• Vegan and cruelty-free, produced in the Netherlands
• DIY friendly, professional quality
• Do a skin and strand test before colouring

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Orders are picked up by DPD around mid-day, every day.

Delivery times depend on your area:

• Belgium & Netherlands: 2-5 business days
• Germany: 3-7 business days
• Rest of the world: 5-10 business days

As soon as your order is shipped, you receive an email with a track and trace code

Clothing items, accessories, and home decor may be returned within 15 days of purchase provided they are in new condition, unworn, and accompanied by the original tags.

Jewelry items are final sale due to hygiene considerations and can not be returned.