Dreamy Pastel Purple Hairdye by Attitude

Dreamy is a cool lilac pastel that sits somewhere between soft and strange, and on platinum hair it looks like it was never quite real to begin with. A subtle tint, so it's the low-commitment way into colour.

No peroxide, no PPD, no ammonia, just intense pigment in a nourishing formula that looks after your hair while it does the work. Vegan, cruelty-free, and made in the Netherlands with the Attitude community. Pastels need a light base, so this one only shows on pre-bleached platinum hair. Leave it in for 30 to 60 minutes for a brighter, longer-lasting result, and mix it with Strange Grey for a shimmering silver unicorn finish.

• Semi-permanent hair dye, cool pastel lilac result
• Lasts 1 to 3 weeks as a subtle lilac tint
• Only works on pre-bleached hair at level 9 minimum, platinum level 10 recommended
• Free from peroxide, PPD and ammonia
• Nourishing formula with high pigmentation
• Vegan and cruelty-free, produced in the Netherlands
• DIY friendly, professional quality
• Do a skin and strand test before colouring

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Orders are picked up by DPD around mid-day, every day.

Delivery times depend on your area:

• Belgium & Netherlands: 2-5 business days
• Germany: 3-7 business days
• Rest of the world: 5-10 business days

As soon as your order is shipped, you receive an email with a track and trace code

Clothing items, accessories, and home decor may be returned within 15 days of purchase provided they are in new condition, unworn, and accompanied by the original tags.

Jewelry items are final sale due to hygiene considerations and can not be returned.