Playful Purple Hairdye by Attitude

Playful is the bright, sparkling purple you've been picturing. Heavily pigmented with a clear blue undertone, so it often shifts blue as it wears in.

No peroxide, no PPD, no ammonia, just intense pigment in a nourishing formula that looks after your hair while it does the work. Vegan, cruelty-free, and made in the Netherlands with the alternative community. Best on pre-bleached hair, where it goes properly vivid, with a subtler tint on darker hair, and it fades out into a soft pastel purple. Mix it with Strange grey for the ultimate blueberry shade.

• Semi-permanent hair dye, bright purple result with a blue undertone
• Lasts 4 to 10 weeks and fades to soft pastel purple
• Best on pre-bleached hair, subtle tint on darker hair
• Free from peroxide, PPD and ammonia
• Nourishing formula with high pigmentation
• Vegan and cruelty-free, produced in the Netherlands
• DIY friendly, professional quality
• Do a skin and strand test before colouring

Orders are picked up by DPD around mid-day, every day.

Delivery times depend on your area:

• Belgium & Netherlands: 2-5 business days
• Germany: 3-7 business days
• Rest of the world: 5-10 business days

As soon as your order is shipped, you receive an email with a track and trace code

Clothing items, accessories, and home decor may be returned within 15 days of purchase provided they are in new condition, unworn, and accompanied by the original tags.

Jewelry items are final sale due to hygiene considerations and can not be returned.